As we step into 2025, understanding where our industry is heading has never been more crucial.
The DPP Leaders' Briefing, now in its 9th year, brought together senior executives from over 30 major media organizations to share their strategic priorities for the year ahead.
Here's what caught my attention...
The DPP Leaders' Briefing 2024 revealed a significant shift in how media organizations approach technology investments. While AI dominated headlines (52% of companies discussing it), the underlying narrative points to something more fundamental: the return to trust-based relationships and clear value propositions.
Beyond the Technology Hype What's particularly striking is the evolution from 2018's focus on agility to 2024's emphasis on operational effectiveness (55% of companies). This isn't just about implementing new technologies - it's about building lasting partnerships based on proven solutions that deliver measurable results.
The Active Archive Renaissance While cloud strategies continue to evolve, there's growing recognition that one size doesn't fit all. Organisations are increasingly looking for specialised solutions that excel in specific use cases rather than generic platforms trying to be everything to everyone. The key is finding partners who understand their exact needs and can deliver targeted solutions that work reliably.
Building Trust Through Expertise The most successful technology providers in 2025 won't be those with the flashiest features, but those who:
- Focus on quality over quantity in customer relationships
- Excel in specific, well-defined areas
- Build long-term trust through consistent service
- Demonstrate clear ROI and efficiency gains
Looking Ahead As we move into 2025, the emphasis on operational effectiveness and efficiency (45% of companies) suggests a market ready for solutions that solve real problems.
Success will come to those who can combine technical excellence with deep understanding of their customers' needs.
Connect with me on LinkedIn to discuss how these trends might impact your media technology strategy.