Current Work

In March 2025, Perifery officially became part of Pixitmedia by DataCore, consolidating into the new DataCore for Media division. While the brand has changed, the mission remains the same: delivering intelligent storage solutions that power creative workflows across post-production, VFX, and broadcast. My role continues to evolve with this expanded portfolio.

In my current role, I deliver solutions that directly drive business value, leveraging advanced technology to solve real-world challenges. My focus is on helping organizations get the most out of their existing systems while creating scalable solutions that enhance both technical performance and bottom-line results. By aligning technology with business strategy, I enable organizations to achieve operational efficiency, cost savings, and long-term growth, all while minimizing risk and disruption.

Optimizing Existing Systems and Processes My core strength lies in refining and optimizing existing workflows, helping businesses maximize their current infrastructure. By understanding their technology stack and the intricacies of their operations, I provide actionable insights that enhance the performance of existing systems. This is particularly relevant for complex file management workflows where optimization can lead to significant cost savings. For example, businesses often experience inefficiencies with high-cost transfer methods, such as Aspera. I work with them to introduce solutions like OMCloud, Pixstor, Ngenea, MXFS, and Vision; driving down operational costs while improving system reliability and efficiency.

A media comms room in South Africa
My friend Marc Ekstein gives a tour.

Streamlining Data Transfers and File Management A central part of my work is focused on improving data handling and file transfer efficiency. I assist businesses in upgrading or integrating their storage solutions to handle high-volume, high-value data more effectively. Whether through hybrid solutions, advanced metadata management, or improving search and retrieval capabilities, I deliver technical expertise that minimizes the time and resources spent on data management. This not only boosts operational efficiency but ensures that organizations can continue to scale without adding unnecessary complexity or increasing operational costs.

Enabling Future-Proof, Scalable Solutions In addition to refining current processes, I help organisations prepare for future growth. I specialize in identifying scalable solutions that align with evolving business needs, ensuring that systems remain robust as organizations expand. This involves integrating AI-driven technologies, such as AI+ and Vision 2, into their operations to automate processes and augment decision-making, leading to faster, more intelligent workflows. By implementing these solutions, businesses can eliminate bottlenecks, increase their output, and ensure that their systems can handle future demands without unnecessary reinvestment or downtime.

Thanos in The Refinery, Sound and Motion Studios
A chap I met on a business trip to South Africa

Bridging the Technical and Strategic Divide One of my key roles is to bridge the gap between technical and non-technical teams, making complex solutions accessible and actionable for all stakeholders. Whether I'm speaking with technical specialists about system configurations or guiding business leaders through the financial and strategic benefits of a technology upgrade, I communicate in a way that makes sense for everyone. I break down complex technical jargon into clear business benefits, demonstrating exactly how solutions can impact their bottom line and make a measurable difference to their performance.

Nick poses at the Seagate Partner booth MPTS 2024
Demo stations for Perifery at the Seagate Partner booth MPTS 2024

Maximizing Business Value Through Strategic Technology Adoption When introducing new solutions, I always ensure that they align with the broader business strategy. I do not just sell technology for the sake of it. Instead, I work closely with organizations to craft proposals that integrate technologies such as Signiant Media Shuttle, Vision, and Cloud Storage Solutions, showcasing both immediate benefits and long-term business value. This strategic approach helps businesses make informed decisions that optimize their operational processes and create long-term, sustainable growth.

Driving Cost Efficiency and Performance Improvements Ultimately, my work revolves around helping organizations achieve a balance of cost efficiency and performance improvement. By addressing both short-term needs and long-term objectives, I ensure that every solution I propose delivers a clear return on investment. With a keen understanding of the financial implications of technology choices, I work to help businesses reduce unnecessary costs, optimize workflows, and introduce efficiencies that drive greater profitability.

Colleagues saying "cheers" with drinks after a tough day in IBC 2024
Well deserved break after a gruelling day Demoing at IBC 2024